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Tulip opened in 2005 in Chicago, Illinois. The company was conceived at the University of Chicago, Graduate School of Business, where the owner began developing a business model and marketing plan. “Europe is ten years ahead of the United States in mainstream sexual well-being. Where the European equivalent of Walgreens is selling these items at the local drugstore, the U.S. consumer is left with seedy sex shops and ordering online from less than reputable websites. We want to change that,” , says Tulip's owner. Tulip is designed for all people – women and men – to safely and comfortably shop for intimate toys in an upscale environment. Tulip is a woman-owned business.